BLJ Casestudy Ecotools 1


Building beautiful eCommerce solutions

EcoTools is a beauty brand renowned for its innovation, eco-friendly practices and philanthropic causes. 


EcoTools needed a more seamless eCommerce experience for their customers, while expanding their online business to a global scale. Given that the majority of EcoTools customers prefer mobile shopping, Bray Leino Juice designed a mobile friendly eCommerce platform that paired beautiful design with strategic UX. 

our approach

EcoTools site users are more than just customers- they’re a community. We created a new experience within the EcoTools site that reflected this philosophy and gave audiences a fun, easy-to-access way to engage with branded content.

We founded the new site on the powerful SAP hybris platform, allowing for international sales, comprehensive content management, detailed reporting, real-time inventory and end to end commerce functions.

With a wide range of products and information to offer, we created a homepage that facilitated further exploration of the site through strategically placed visuals, intuitive navigation, and options to engage with multi-media and social content.

the results

The project delivered an improved customer experience, from a responsive front-end design and integrated marketing, to shipment tracking and real-time inventory updates. In addition to an engaging branded site, we helped open the door for international users, allowing the brand to tap into the global market.

We developed consistency in the shopping experience from start to finish, bringing the customer journey to the forefront from homepage and checkout up to the moment of delight when customers receive their new EcoTools product.

Check it out here:

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