shopper marketing conference 2014

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Grant's Whisky

Bray Leino & Grant’s to speak at Shopper Marketing 2014

We’ve done some award-winning  work with Grant’s over the past couple of years, and we’ll be appearing at ‘Shopper Marketing 2014’, an event organised by the Institute of Promotional Marketing’s (IPM) at the end of April, to talk about some of the strategy behind it.

The event will see industry experts discussing the latest techniques and trends in the fast-developing shopper marketing discipline, ‘the next great battleground for retailers’, say the organisers.

Gideon Aroussi, Bray Leino Senior Planner, will deliver a brand insight session alongside Oliver Dickson, Senior Brand Manager at Frist Drinks.

They’ll examine how Bray Leino and Grant’s took the historic family values of Scotland’s oldest family-owned whisky brand and integrated them with fundamental new insights into shopper audiences, using that knowledge to drive the brand’s marketing over the last two years.

In 2013 Grant’s first event on-pack promotion, offering shoppers the opportunity to trace their own family history, netted two Gold and Two Bronze trophies at the IPM awards.

Other brands involved in the conference include Coca-Cola, EE, Samsung and Unilever. The event is in London on 29 April, visit the IPM for more information.

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