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Bray Leino achieves IPA Effectiveness accreditation
We’re proud to announce that Bray Leino has been awarded IPA Effectiveness Accreditation – a significant milestone that recognises our commitment to delivering measurable, results-driven work for our Clients.
The IPA Effectiveness Accreditation is awarded to Agencies that can demonstrate not only a culture of effectiveness but also a robust, organisation-wide approach to measuring and proving the impact of creativity on commercial success. It reflects an ability to embed effectiveness thinking across every discipline – from Strategy and Planning to Creative and Media – and to ensure Clients see tangible returns on their marketing investment.
Kate Cox, CEO, says: “This achievement is the culmination of years of building effectiveness into the heart of our processes. It highlights the strength of our planning, the bravery of our creativity, and the rigour of our measurement – all focused on driving growth for our Clients’ brands.”
Our expanding Marketing Mix Modelling (MMM) offer further strengthens this commitment, giving Clients deeper insight into what truly drives performance and how to optimise future investment.
The bar for receiving the award is set high, so in gaining this accreditation we join an elite group of Agencies recognised by the IPA, reinforcing our position as a trusted partner for ambitious brands who want their marketing to work harder.
While we are proud of what we have achieved, it’s only the beginning for us - as we’re on a journey to embed a culture of effectiveness and prove the business value of creativity.
For more information on our MMM offer and what effectiveness looks like at Bray Leino, contact Sam Crocker, Managing Partner.