Milk & More
Brand returns to TV with triumphant Message in a Bottle
Ten years after Milk & More’s last TV ad, we return the online food delivery service to the small screen with a rousing “Message in a Bottle”.
Milk & More delivers artisan produce and fresh milk in traditional glass bottles to doorsteps across England in time for breakfast. And as more and more shoppers turn to home deliveries and shun plastic packaging, Milk & More’s focus on convenience and sustainability is more relevant than ever.
The Our uplifting TV ad encapsulates the brand mission to create a positive impact on local communities, the environment and ultimately its customers. We see would-be customers standing at their doorsteps, and regional artisan producers, looking out into the distance and sending an ‘SOS to the world’ as they sing along to The Police’s famous hit Message in a Bottle. In tThe final shot evokes memories of the British milkman, we hear the iconic clink of the traditional glass bottles as Milk & More make their doorstep delivery.
The ad marks our first above-the-line campaign for Milk & More, who we have been working with for over 3 years, most recently delivering promotional creative for the Christmas brochure. The TV campaign will aim to boost brand awareness, building on great performance at Christmas which saw a 65% uplift in sales. Planned and bought with regional audiences in mind, our creative will run across addressable TV and VOD.
Laura Titchiner, Head of Marketing at Milk & More says: “For Milk & More this TV ad really marks a shift in our business transformation, we’re now a modern E-Doorstep Delivery Business and this ad presents us as that. We offer a simple way for our customers to reduce their plastic footprint whilst also offering an incredible selection from smaller British suppliers, this ad really shows that in an interesting, catchy and emotive way. We can’t wait for people to see it.”
Our CEO Kate Cox says: “We all need to send an SOS to the world. And everyday choices, right down to the way we buy our milk and other everyday essentials, all make a difference. We’re delighted to be delivering Milk & More’s “message in a bottle” with this super simple but unforgettable execution.”
For more information on how we can deliver success for your food and drink brand, contact Sharzeen Aman, New Business Manager.