13 Box4kids 1

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Box4kids

Founded in the UK in 2008, the Barrie Wells Trust provides once in a lifetime experiences for seriously (and often terminally) ill children and their families through its Box4Kids scheme. Box4Kids utilises empty executive boxes at sporting and entertainment events that are donated by companies and individuals. The Barrie Wells Trust works with local hospitals and hospices to find deserving children to attend the events in a safe, relaxing way, which provides some welcome relief from their illnesses for the children and their families.  Box4Kids events have been held at over 80 different venues across the UK (such as Premier League football clubs and music venues), and over 5,500 children and their families have had the day of their lives.

the
challenge

The Barrie Wells Trust approached Bray Leino Singapore to help them to deliver the first ever Box4Kids event outside of the UK, at the Singapore AirShow, in large corporate boxes donated by Embraer and Dassault. We were delighted to be able to help them with this wonderfully heart warming project, and help to deliver a smooth and memorable event for the kids.

the
approach

The Bray Leino Events team facilitated the 2-day event with pre-event logistic planning, including transportation, catering and branding displays.  The event organisers also provided many 'money can't buy' VIP extras, which the children found fantastic. This enabled the Barrie Wells Trust to focus on working with local hospitals to ensure deserving children were able to attend. We also provided additional onsite support to the Trust’s team with the running of the event, media relations and generally helped to ensure that the children involved had a wonderful day.

the results

We are proud to say that the first Box4Kids event outside the UK went brilliantly, with all of the families having a fantastic day. The Barrie Wells Trust confirmed that they will be attending the next Singapore Air Show, and will be looking into arranging events for more children at other event venues in Singapore. 

“Our first international Box4Kids event was a huge success and it was great to have the help and support from Bray Leino. I look forward to collaborating with Bray Leino again when we return for the Singapore Airshow in 2020.” 

Barrie Wells

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