Back to News page Read next article Read previous article
Enter the Bigfoot family.
They’re fronting a new campaign for Bazuka, the UK’s no.1 selling verruca and wart treatment brand, which will run from May on TV screens all over Britain.
Created by Bray Leino, the mockumentary-style execution is a perfectly off-beat way to engage people in a subject they might otherwise shy away from, and a great example of using surprising creative to disrupt a low-interest category.
Kate Cox, Bray Leino CEO, says: “‘Bazuka that verruca’ has been a hugely successful line for the brand for many years. This campaign builds on wonderful foundations, retaining the line whilst tonally evolving, adding a layer of humour to the brand. We’re excited to introduce the Big Foot Family to verruca sufferers nationwide!”
Bigfoot Mum says: “If one of us gets a verruca, we know what to do. Bazuka that verruca!”