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Asia

BEX Asia - Branding

We were engaged by BEX Asia, a leading Singapore based building expo to create a new brand identity for their next exhibition to be held in Singapore in 2017.  

the challenge

The challenge was to streamline the logo and to make it more modern, whilst keeping the core messages. 

BEX Asia still wanted to convey the key purposes of the expo (building and sustainable living solutions) in the logo, without using too much text.  However, it was essential to retain some familiarity with the brand to ensure that regular attendees would easily recognise it. 

the
approach

Following research into the building expo market, we created this streamlined logo.  We used tones of green to highlight the green building ethos of the expo, and clean lines to simplify the messaging, creating a memorable logo to accompany the event. 

the results

BEX Asia were very happy with the rebrand, and engagement with the new brand has been positive. 

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