Back to News page Read next article Read previous article
The challenge was to streamline the logo and to make it more modern, whilst keeping the core messages.
BEX Asia still wanted to convey the key purposes of the expo (building and sustainable living solutions) in the logo, without using too much text. However, it was essential to retain some familiarity with the brand to ensure that regular attendees would easily recognise it.
Following research into the building expo market, we created this streamlined logo. We used tones of green to highlight the green building ethos of the expo, and clean lines to simplify the messaging, creating a memorable logo to accompany the event.
BEX Asia were very happy with the rebrand, and engagement with the new brand has been positive.