From the ocean floor to the expo floor
What does it take to wow trade-show crowds in heavy industry – cost-effectively?
Effectively demonstrating technology at exhibitions in a crowd-pulling way is a conundrum for many industrial businesses.
When that technology is the size of a bus, that challenge is bigger still.
Which is why maritime engineering businesses have traditionally relied on scale models to demonstrate their technology at trade exhibitions.
But not only are those models expensive to manufacture and costly to ship, everyone has them.
Fugro, the deep-sea mapping and survey specialists, asked us to help them do something better, something that would reflect their hard-won reputation for innovation.
So we did. Our digital experts made them the only exhibitor on the maritime circuit with an intuitive, engaging (and cost-saving) augmented reality (AR) experience.
Our app meant potential customers could view, zoom, walk around and interact with multiple examples of Fugro’s mega-sized machinery.
And what’s more, Fugro now have a proven platform to develop an interactive sales tool that can travel with them outside the trade shows, on the road to meet customers, all for the price of a single traditional expo model.