/IPA Effectiveness
Covonia bags top industry award

When your work is recognised as an industry-leading example of campaign effectiveness and commercial success, it’s time to celebrate.

We are thrilled that Covonia has secured an IPA Effectiveness Award, against an fiercely competitive field. It's a massive achievement for everyone who worked on this campaign.

Neil Fenton And Gemma Atkinson-Brown celebrate Bray Leino's IPA effectiveness award winAnd that’s a lot of people, because we devised, produced and delivered the entire thing.

Covonia asked us to help them buck a downward sector trend and also increase their market share against big-spending competitors.

The solution was built on sharp insights from our strategic planners. Brought to life by our creative, digital, and design teams. Then delivered by media planning and buying specialists along with our production experts.

This is the fourth and arguably the most important industry award for a campaign that's already exceeded all brand and campaign objectives. So yes, it was quite a celebration.

Our CEO Kate Cox, said: “This makes me proud for so many reasons. Proud of the work. Proud of its impact. Proud to have the privilege of working with such a great Client for over two decades. And proud of our amazing team.”