/About us

Back before anyone used the word ‘start-up’, Bray Leino did just that. Forty years ago we started up in North Devon, in a little village by the sea. There was no internet. There was no M5. There was no certainty that building a full-service creative agency anywhere outside of London could even be done.
But we did it anyway.

We’ve always taken our own path rather than just fall in with the industry crowd. Clients and visitors often remark upon our distinctive culture. They mean that we’re unafraid to do whatever it takes to get the job done.

It’s part of the same beliefs we’ve always put our trust in. So just as we’re not afraid to go our own way, we also always put our Clients first, giving them killer creative ideas that build value for their businesses.

And today? There are more than 300 of us, and we’re not just in Devon any more. We also work out of Bristol, London and Singapore, and our work is seen all over the world.

Not bad for a little start-up.

The first 20 years

Back in the 70s, two friends decided to leave their successful London agency jobs and set up their own operation in Devon. They created the moniker by combining their wives’ maiden names. Some people said they were mad, but Bray Leino was born.

Those first years were punctuated by some great work with a number of health Clients, including our first TV commercial for Medijel and a debut in the consumer arena with the iconic Ginsters brand. Some of the very first Clients from that era, like Dendron and Diomed Developments, whose famous Freederm and Bazuka brands we helped launch, are still with us today.

The second 20 years

With solid foundations established in the advertising arena, Bray Leino began to acquire knowledge and expertise in other sectors as we responded to our Client needs. Here are a few landmarks:


World Wide Web started by Tim Berners-Lee. We saw its significance and started our own digital operation shortly afterwards.


First Events stand built for CPI at a show in London (We now deliver almost 100 events in 22 countries across the globe in fashion, oil & gas and healthcare).


Started our training business working with BT and last year over 30,000 employees experienced one of our learning events.


Delivered our first fully integrated marketing campaign involving digital, advertising, PR and shopper marketing for Ibuleve and now 70% of our campaigns involved more than 4 different consumer touch-points.


Bought and planned £10m of media space and started installing digital screen networks in shopping centres, railway stations and retailers.


Designed and built our first eLearning programme for Cathay Pacific on Crisis Management at the new Hong Kong airport.


Acquired by The MISSION Group plc. Opened our Bristol office and we now have 5 offices across the UK, including London.


Topped £50m sales and we are now one of the largest Agencies outside London.


Delivered the National Census campaign and solved the biggest marketing challenge in its history with a 94% response rate.


Awarded the UK's No. 1 B2B Agency (B2B Marketing magazine), having worked with BP since 1996 and promote their products & services across the globe.


Appointed to GPS rosters for both Digital and Direct Marketing services and received the IPA Gold accreditation award for CPD.

And today...

By defining a set of values and behaviours that help us make decisions about everything we do, being clear, open, astute, ingenious, caring and brave we've created a commercial yet highly creative culture designed to build trust and confidence in our people and our service.

We take the 'caring' part very seriously and have worked with 'Business in the Community' for the last ten years, helping businesses be better for the communities around them. Everyone at Bray Leino is passionate about working with Clients who share our environmental and ethical principles.

By helping our Clients thrive in an ever-changing world, we aim to become the most recommended marketing agency in the UK. Easier said than done? Absolutely. But then, we have a history of adapting to the changing environment and evolving in ways that confound our doubters, and our net promoter score of +67% suggest we’re well on the way to achieving our aim.

We’re part of Mission, one of the UK’s most respected networks; sharing skills and resources across 11 agencies and 1,500 talented staff.

Our people

Kate Cox

Kate Cox


With over 20 years’ marketing experience, Kate leads the integrated businesses in UK, Asia and North America. She prides herself on our Client retention record and ensuring our people are challenged, fulfilled and well supported. Kate enjoys yoga, running and, if the sun’s out, kite surfing.

Giles Lee

Giles Lee


Giles leads across the Agency and specialist businesses, maximising group potential. Clear thinking and a background in finance make him the ideal candidate to direct commercial strategy for the Bray Leino Group and parent company, MISSION. He also runs our in-house fantasy football league.

Nicola Roberts

Nicola Roberts

Executive Creative Director

Passionate about creatively solving problems, Nicola’s as excited by the film that spikes interest as the packaging that prompts purchase. With Agency experience from London to Australia, she’s one of the UK’s few female Executive Creative Directors. Outside work, Nicola can be found at the beach.

Sam Crocker

Sam Crocker

Managing Partner

Sam is responsible for a cross section of our integrated clients and has a depth of experience in digital, strategy and client services. Outside of work Sam keeps fit surfing, cycling or running around after his young sons.

Adam Holder

Adam Holder

Managing Partner

Adam has been with Bray Leino for 15 years and is responsible for the continued success of a cross section of our B2B and B2C Clients. When he’s not helping his team make strategic decisions or travelling to meet Clients, Adam can be found enjoying the Devon countryside with his wife and kids.

Rob Grahamslaw

Rob Grahamslaw

CEO Bray Leino Events/CX/Learning

Rob leads Bray Leino Events, delivering important face-to-face experiences for Clients around the world; Bray Leino CX, our specialist customer experience Agency; and Bray Leino Learning, our innovative learning solutions business. Between globe-trotting, he’s a keen rower and Newcastle United fan.

Anna Donaghey

Anna Donaghey

Strategy Director

Drawing on vast B2B and B2C experience, Anna revels in the strategic foundations behind brand-building and effective campaigns. When she isn't unearthing clever new ways of solving Clients’ business problems, she's got her head in cookery books, inflicting the results on her family and friends.

Austen Donnellan

Austen Donnellan

New Business Director

Austen helps bring in the steady stream of new opportunities for Bray Leino, with an unswerving focus on making sure we have the right business partners to fit our skills and culture. In his spare time, he is usually sporting lycra or neoprene, in some leisure capacity or other.

Fiona Beauchamp

Fiona Beauchamp

Activation Director

Fiona’s the bright spark charged with bringing brands and consumers face-to-face. What Fi doesn't know about shopper, promotions, partnerships, experiential & conferencing, probably isn't worth knowing. Her evenings and weekends are often spent converting derelict barns and reconditioning furniture.

Patrick Furse

Patrick Furse

Digital Director

Formerly European Creative Director at Sapient Nitro, Patrick is a fully paid-up geek, who—as well as being versed in arcane computing languages—also studied at the Royal college of Art. In between erecting wonky shelves in his dilapidated shack in the country, he enjoys spending time with family.

Steve Chambers

Steve Chambers

Media Director

Plucked from a leading media Agency more than a decade ago, Steve drives our Media Department in everything from channel planning and audience identification to implementation and measurement. A man of many talents, Steve golfs, snowboards and surfs when he’s not spending time with his family.