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Milk & More delivers fresh milk in glass bottles and a range of hand-selected, artisanal products, direct to customers' doors. The challenge was to reinvent the iconic British milkman for a new generation of customers who are driven by more than convenience.
Our insights revealed that this new audience care about ethical sourcing and sustainability, actively seeking out quality and Britishness in the products they buy.
We encapsulated all of this beautifully in our campaign 'The best of Britain bottled'.
The campaign ran in national and regional press, out of home (OOH), and on radio, driving prospective customers to sign up on Milk & More’s website.