How context can make your product taste better

Taste is a crucial factor in consumer purchase decisions. But taste is also subjective; and we can use behavioural psychology principles in marketing to influence how consumers experience it.  This means communications can make your food or drink product taste better. We call it The Goldilocks Effect.  To find out how it works and read about how we’ve used it to help build brands like WKD, Jägermeister and Bonne Maman, download The Goldilocks Effect storybook below.