A few years ago, the Thatchers family recognised the business needed to transform itself from its reliance and focus on own-label - where margins are low and planning for long-term is more challenging - to a brand led business model that reflects its family values and the premium cider product produced at Mytle Farm.

Our task was to communicate the Thatcher family's traditional techniques along with the true heritage and quality of the Thatchers Gold brand with a targeted brand awareness campaign in key regions. Over the past five years, we've helped Thatchers Gold become the UK’s No.2 cider brand.

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