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Edd Southerden
Amazon and the rise of microbranding
Spooked by the Discounters, Supermarkets have become obsessed with simplification. Rationalising ranges, removing niche SKUs and generally making t...
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movelat
Relieving aches and strains with England Netball
The anti-inflammatory pain relief treatment brand Movelat has sponsored the Back to Netball initiative in a great linkup with England Netball.
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MiMCrowd
What's the real opportunity for Maritime marketers?
It was suggested several times during the inaugural MiM2018 ‘voyage’ that the maritime industry is traditional in its marketing approach. But I fou...
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C.P.J Field
What does it take to build a brand when sensitivity is everything?
Whenever a brand aspires to change its point of view, it’s a challenge. When the brand is 325 years old, it’s a rather bigger one. And when it’s th...
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thatchers
Partnership based on principles
When your family name is also your brand, the decisions you make, the quality of your craftsmanship and the integrity of your principles affect...
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Castrol Industrial
Change from the inside out
As a part of BP, Castrol Industrial is the global leader in industrial lubricants and oil services. But when you’re big, people can overlook the te...
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Aviva
Informing A Changing Sector
When we were appointed as Aviva’s lead strategic and creative B2B agency in early 2012, we were tasked with delivering a single-minded execution of...
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Census
2011 National Census
The Office for National Statistics (ONS) appointed us to deliver a fully integrated communications campaign for the 2011 Census in England and Wale...