/Katherine Almond
Humans and the lost art of qualitative research
Data can't tell you what's going on in your customers' heads... yet.
RELATED WORK, NEWS & OPINIONS
/Katherine Almond
/Gemma Atkinson-Brown
A short, sweet guide to the sugar tax
How brands have reacted to the UK Soft Drinks Levy, and what it means for the future of food and drink marketing.
/Edd Southerden
Amazon and the rise of microbranding
On Cyber Monday, Senior Planner Edd Southerden looks at how the rise of online shopping is changing the way brands can target consumers.
/movelat
Relieving aches and strains with England Netball
Pain shouldn't get in the way of people getting back into exercise.
/food and drink
Research: The trouble with bubbles
A Brexit-inspired survey of the disparate food and drink attitudes of a capricious UK.
/MiMCrowd
What's the real opportunity for Maritime marketers?
What did we take away from the first ever industry event specifically for maritime marketers?
/C.P.J Field
What does it take to build a brand when sensitivity is everything?
Whenever a brand aspires to change its point of view, it’s a challenge. When the brand is 325 years old, it’s a rather bigger one.
/Thatchers
Partnership based on principles
When your family name is also your brand, the decisions you make, the quality of your craftsmanship and the integrity of your principles affect not only your business, but the security of future generations.
/Castrol Industrial
Change from the inside out
Castrol asked us to help them re-affirm the brand's position and to change the way their products were seen in the industries they serve. It was time for a change.
/Aviva
Informing A Changing Sector
Our first big change as Aviva’s lead strategic and creative B2B agency was creating a comms tool that placed the Aviva brand in front of brokers and property owners in an engaging way.
/Census
2011 National Census
Using techniques such as behavioural economics and our UnLimited approach, we helped the ONS and the Census to face its biggest change in 200 years.