drink Tank - sports sponsorship - BOD 880x495

Drink Tank

The low-down on sponsorship this summer

This edition of our seasonal Drink Tank report focuses on sponsorship. We asked our researchers to investigate what some of the major brands have planned for the bonanza of sporting activity over the next six months.  Plus there's insight on branding, NPD and in-store activity, alongside analysis from our industry specialist planners on what's good, what's great, and what it all menas for the sector.

Download the full document here.

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