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Looking back on a year of B2B growth

We’ve made it to number two in B2B Marketing Magazine’s highly competitive B2B Agency Benchmarking List 2013, nudged from our top ranking in last year’s report, but still capping off a successful year in which our B2B business grew by over 10%.

Our B2B work incorporates the full range of in-house disciplines we offer; working with a diverse selection of clients, from enterprise IT hardware leader Panduit, to financial services firms like Travellers Insurance and Bibby Financial Services; Europe’s leading packaging company DS Smith Packaging; and the multinational lubricant manufacturer Castrol.

In the last 12 months we’ve launched a number of new enterprise apps to help equip our clients’ sales and marketing teams. Our Virtual Mine app for Castrol, for instance, is currently being rolled out around the world, delivering highly technical sales information in an engaging way by allowing users to have a go at running their own mine.

We delivered a world-class international technology conference in Valletta, Malta, for Panduit, entertaining 350 leading IT partners for three days in and around the historic city. “We took time to select an agency that understood these requirements and could help us end-to-end,” says Panduit’s EMEA Marketing Director Gary Gould. “Bray Leino is an exceptional agency; it possesses one of the rarest agency attributes, which is to inspire ideas and new thinking with their clients whilst maintaining honesty and integrity.”

We’ve delivered B2B exhibition stands across the world. And the Castrol Ambassadors Club, an event programme we designed, was a finalist at the 2013 B2B Marketing Awards. The a two-year rolling programme, designed to enable Castrol to engage its key distributors, will travel to the Football World Cup in Rio for its next event in 2014. [scroll above to watch the video]

“A fully integrated team was a key requirement for a diverse and challenging event with such a broad scope,” says Jonathan Archer, Castrol’s Global Distributor Operations Manager. “They delivered on time on budget with every aspect of a very challenging brief, with a calm assurance and commitment to a common goal.”

And we’ve been thinking hard about the way we approach B2B communications too, earlier on in the year, following an interview in B2B Marketing Magazine, one of our senior planners Julian French examined whether there’s a place for emotion in B2B marketing.

With a number of important new client wins, including Capital Safety, the leading manufacturers of industrial fall-protection equipment and harnesses for people working at height; and 2degrees, the world’s leading community for sustainable business, Bray Leino’s B2B team look set to continue their growth into 2014.

“Special congratulations have to go to Bray Leino for not only achieving the top spot in last year's B2B Marketing's agency league table, but for still holding on securely to second position this year,” says Gemma Huckle, one of the Editors at B2B Marketing Magazine. “Bray Leino has clearly demonstrated an impressive track record of growth, increasing its gross income by 11% in the last year."

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