In Rio with the Castrol Ambassador Club
The first Ambassador Club summit was held in 2010 in South Africa, at the same time as the FIFA World Cup™ there. The second, in 2012, nominated for a B2B Marketing Award, coincided with the London Olympics.
The event gives Castrol’s top executives an opportunity to network with this important audience; at a business conference designed to deliver insight around how Castrol can help its Distributors drive growth in their businesses.
Alongside this we include a number of unique cultural experiences; for instance a private trip to Corcovado to visit one of the Seven Wonders of the World – the iconic Christ the Redeemer statue. And of course, tickets to the 2014 FIFA World Cup™ Final.
Rio has been a great success; a tribute to the dedicated work of the people that pulled it together; uniting 69 international Distributors for four days in Brazil required two years of planning, a fully integrated team and a lot of sourced local expertise.
The Ambassador Club is just one of the ways we help Castrol improve its Distributor relationships. We’ve designed it to represent a two-year badge of prestige and recognition, so that the aspirational value to Distributors who want to be part of it has become huge.