Asia
Castrol Thought Leadership Event
Castrol wanted to create a captivating event for the key customers. The event consisted of three separate sessions; webinar; product showcase and gala dinner.
the
challenge
Enable Castrol to bring together three separate events into one customer experience to showcase their products and offerings in a simple and engaging way.
the
approach
We created three different experiences and then coordinated the event fully to ensure that the look and feel was consistent throughout, and the guests were able to flow seamlessly between the events. Bespoke branding was created for the event and other items such as feature walls, podiums, brochures, lanyards, etc were created by us to enhance the guest experience.
the results
Customer feedback from the event has been excellent, with the customers reporting that they had an engaging evening, and walked away really understanding the products and offer. As a result, a very happy client.