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Castrol distributor promotion sends lucky customers to Rio

Castrol teamed up with Volkswagen Group to give customers a chance to win a trip of a lifetime to the FIFA World CupTM Final in Brazil. Through a scratch card promotion customers of over 300 Volkswagen, Audi, Skoda, SEAT and commercial vehicle garages across the UK also had the chance to win Plasma TVs and online shopping vouchers.

The cards were given to customers whenever they purchased one of Castrol’s popular Check-It Kits, self-contained packs that contain everything a motorist needs for a comprehensive oil check and top-up.  

The promotion represented a double pronged engagement strategy for Castrol, allowing the lubricant manufacturer to engage distributors, providing the tools and systems for a campaign that allowed them to engage their own end customers with a highly relevant offer.

The second facet allowed Castrol to engage the service staff responsible for selling the Check-It Kits. Each scratch card included a tear-off stub that gave the service operative a chance to win their own Plasma TV and instant-win online shopping voucher.

There are significant logistical and organisational challenges around arranging a promotion of this nature, across 300 different outlets, each with their own requirements, and in adherence to strict FIFA guidelines; but our specialist in-house team has been on the case since before Christmas to ensure smooth delivery.

The promotion has seen a massive spike in the distribution of Check-It Kits. And a couple from Newport, long-term customers of a Skoda garage there, are now on their way to Rio.  


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