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Ad Net Zero

Bray Leino backs industry-wide initiative to reduce carbon emissions

Bray Leino is now an official supporter of Ad Net Zero, an industry-wide drive to tackle the climate crisis.

Led by the Advertising Association in partnership with the IPA and ISBA, Ad Net Zero seeks immediate, collective industry action to reduce carbon emissions from the development, production and media placement of advertising to net zero by 2030.

Bray Leino’s environmental strategy is spearheaded by a dedicated, cross-departmental ‘Green’ team which will lead on implementing Ad Net Zero’s five-point plan. The comprehensive plan covers business operations, production emissions, emissions from media planning, buying and distribution, emissions from events and awards, and – finally – harnesses advertising’s power to support consumer behaviour change.

In supporting Ad Net Zero’s mission, we are leading the charge within the industry and pledging our commitment to reducing emissions, both in our house operations and the work we do for our Clients.

To learn more about our environmental initiatives and how Bray Leino can drive growth sustainably for your brand, contact Austen Donnellan, Business Development Director.

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