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Ambassadors of growth

We have worked with Castrol's Ambassador Club since it was created in 2009. Every two years, the Summit rewards and recognises Castrol’s top performing, most valuable Distributors from around the world with an event congregated around the world’s greatest sporting events. Of course, in 2012 the world's greatest sporting event was the London 2012 Olympic Games, and being on home turf was a challenge we took on with great enthusiasm and spirit.

65 Ambassadors, 1 Great Event

As a customer event with highest-ever profile, the Ambassador Club event for 2012 was of supreme strategic importance. Castrol has a passion and commitment for perfection and our events experts were a natural partner because they share these motivations.

To unite the 65 global ambassadors for this single five-day event, we knew we needed to fully utilise our integrated approach by involving our experts from around the agency, especially digital.

Growing Together

The creative idea that began our work was a sharp piece of insightful work that fostered a theme of ‘Growing Together’. This theme was built into every aspect of the event comms and planning, including the materials shared throughout the event's five day time period in 10 different languages.

To promote and manage content up to and during the event, our digital experts built an exclusive iPad app for the delegates, and maintained a centralised website to house the collection of event materials, allowing each Ambassador to manage his or her Summit experience.

This world-wide digital beginning helped to produce a genuinely world-class event. We worked enthusiastically for the months leading up, and throughout the event, to plan and deliver every element of the five day Summit: from global Sharing Sessions, to cultural experiences and, of course, attendance at the Olympics itself.

We managed every aspect of event production, including stage design, contractor management and hotel liaison. We also made sure that every memorable moment was captured by our in-house AV team.

The Result?

Like the Games themselves, the Ambassador Club event was a major success, with all 65 delegates returning to their respective countries energised and enthused about the Castrol brand.

Jonathan Archer, Castrol’s Global Distributor Operations Manager at Castrol had this to say:

“A fully integrated team was a key requirement for a diverse and challenging event with such a broad scope. They delivered on time on budget with every aspect of a very challenging brief, with a calm assurance and commitment to a common goal.”

Castrol Ambassador Conference 2

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