Castrol Adaptive Learning Campaign

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Castrol

Adapting learning for a global audience

Castrol is a global business, with sales executives, distributors and employees based all around the world. When your team is this widely distributed and with a diversity of languages, it is challenging to provide standardised training and guidelines. Castrol approached our Learning team to help create a consistent sales methodology that would provide employees with sufficient industry knowledge to improve the quality of lead generation and improve relationships throughout the business.

The Digital Learning Academy

Working together with our digital team, we decided on a strategy that not only supported the Castrol organisational goals, but also helped to create more accurate sales forecasting.

We developed and designed a digital Learning Academy that offered interactive future-scoped training and functionality that could be turned on or off depending on the audience. Using a digital solution enabled us to channel the correct learning intervention to the right people; whether the CEO of Castrol or an engineer on an oil rig.

The Benefits Of Standardisation Through eLearning

Castrol was now able to offer a standardised approach to training and learning across its internal staff and distributor networks. By doing so, our Learning Academy brought several advantages – it improved training costs because it eliminated travel, reduced material costs and improved performance.

Additionally, because the training portal isn't bound by geography or time, individuals could train during their down time. Standardised content, feedback and rigorous testing of learning meant that the business could be sure that everyone would be able to relate the same benefits and messages to end-customers, improving overall business performance.

The Result?

Initial feedback from the global Castrol audience is that the Learning Academy system and content within it is ‘outstanding’, ‘superb’ and ‘easy to understand even though English is not my first language’.

Because we can tailor the materials and assets to individuals, pushing this to them, we are able to create a personalised learning experience that allows the individual to retain responsibility for their own learning.

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