Exhibition excellence in Cannes
TFWA in Cannes is a huge conference and expo, thousands of delegates, key buyers from the travel and duty free markets, and all the brands they’re there to meet. Our B2B marketing agency specialists created a first class exhibition experience for Mondelez.
Mondelez WTR had asked us to produce a high-end stand that would last several years and promote their industry standing as ‘Category Captains’ in the travel retail space.
We started from raw and created an original design based on the Mondelez logo, specifically the teardrop-shaped facet – see our concept development above.
The 146 square meter stand incorporated both private and informal meeting spaces, 19 digital screens of varying sizes and well defined areas for all the main Mondelez WTR brands.
And with meetings and PR launches occurring throughout the event, there were very few points during the show when the space had to accommodate less than 30 people, so the design concept had to lend itself to fluid traffic management as well as being easy on the eye.
Anna Szentivanyi, Manager Customer Marketing for Mondelez WTR:
“We were very happy indeed with the high quality stand and the team’s support over the week. The great work was highly appreciated, and I’m very positive in looking forward to future collaboration.”
To find out more about how Bray Leino Events can supercharge your exhibition activity in 2014, visit- www.brayleinoevents.co.uk/