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MiMCrowd
What's the real opportunity for Maritime marketers?
It was suggested several times during the inaugural MiM2018 ‘voyage’ that the maritime industry is traditional in its marketing approach. But I fou...
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Infineum
Advanced molecular technology in 3D
The petroleum additives formulated, manufactured and marketed by Infineum can be found in a third of all engines. Their products help major oil com...
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Castrol AIME
Creating savings through consolidation
Castrol’s AIME division maintains a presence at over a dozen industry exhibitions every year. In the past, this was delivered externally by differe...
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Centek
Engineering a precision rebrand
Centek Group is a leading engineering firm specialising in the design and manufacture of casing Centralisers, a crucial component in the oil and ga...
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John McNamee
How can we really 'fix Facebook'?
Facebook seems to have a good way of dealing with issues, writes John McNamee, our Associate Media Director. They deal with them before they happe...
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Castrol Marine
Making information more approachable
With a large global network of distributors, for which English is a second language for many, Castrol Marine's product information presented many c...
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Western Global
A new digital presence
How did we combine over 50 disparate domains into a single, unified and consistent lead generation platform? By creating a brand new B2B website, o...
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katherine almond
How to spot an ABM blagger
I read an article recently that made me want to get out my red pen…the author used the terms Account Based Marketing and Marketing Automation almos...
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UKTI
UK Pavilion at Milan Expo
How did we deliver a massive programme of events for UKTI during World Expo in Milan?