Programmatic Trading Manager

Key responsibilities:

Campaign Management & Optimisation

• Set up, manage, and optimise programmatic campaigns across various Demand-Side Platforms (DSPs).
• Adjust bids, budgets, and targeting strategies to maximise return on ad spend (ROAS).
• Implement A/B tests to refine creative, formats, and audience segmentation.

Data Analysis & Reporting

• Analyse key performance metrics (CTR, CPM, CPC, ROAS) to measure campaign success.
• Generate detailed reports and insights to inform business decisions.
• Leverage first-party and third-party data to enhance targeting strategies.

Technology & Innovation

• Stay ahead of industry trends, emerging ad tech, and programmatic solutions.
• Ensure compliance with privacy regulations (GDPR, CCPA) and best practices.
• Collaborate with ad operations and analytics teams to ensure seamless execution.

Collaboration & Strategy

• Work closely with media planners, creative teams, and external partners.
• Provide strategic recommendations for programmatic investments and media planning.
• Communicate campaign insights and recommendations to clients or leadership teams.
• Experience in search or social advertising would be beneficial to support the wider team when required.

What we are looking for...

We are seeking a highly skilled individual with proven experience managing programmatic campaigns within DSPs such as Google DV360, Amazon DSP, and Xandr. The ideal candidate will possess strong analytical skills with the ability to interpret complex data and make data-driven decisions. Experience in real-time bidding (RTB) and audience segmentation is essential, along with a solid understanding of digital marketing metrics and optimisation strategies. Familiarity with privacy regulations and data compliance standards is required, as is the ability to work collaboratively with cross-functional teams. Excellent communication skills are crucial, enabling the successful candidate to present insights and strategies effectively.