Bitesize

How brands and Agencies can adapt to the 'new normal'

Covid-19 has altered how we live, work and communicate. While changes in consumer behaviour and business models create uncertainty, we're also seeing new opportunities to connect. Here, specialists from across Bray Leino explore the latest trends and what they mean for brands, marketers and Agencies.

These easy-to-digest articles cover a range of specialist areas, from B2B branding to the direct-to-consumer appeal of Amazon Stores, as well as regional insight, such as an analysis of the Asian market.

Digital leads the way

/Post-pandemic China
Digital leads the way

While UK lockdown looks set to last for a while yet, there are some key lessons in futureproofing your brands to take away from re-emergent China. Tan Kay Kin, CEO of our Asia Agency Bray Leino Splash, shares insight, advice and predictions…
A nation of cooks?

/Lockdown eating habits
A nation of cooks?

Lockdown is changing how we eat and shop. Senior Planner Gideon Aroussi shares insights from our latest food & drink research, revealing key shifts in consumer behaviour.
New ways to connect

/Social media
New ways to connect

Head of Social Media, Nigel Hammersley, reveals how lockdown is creating new opportunities for brands to connect with audiences on social platforms.
Striking the right balance

/B2B brand value
Striking the right balance

With global markets currently in turmoil, the need to drive sales and protect revenue is at the top of every B2B marketer's ‘must-do’ list. Edd Southerden and Katherine Almond restate the case for balancing martech with brands value.

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