Open Communications Planning

The channels through which brands can talk have never been more numerous or disparate. So rather than getting our creatives to think up a TV and poster campaign, our team of strategic experts establish a brand’s core proposition and assess the best time, place and means for the brand to connect with its target audience.

This produces an inspired channel strategy that is the starting point for creative ideas, rather than a mere afterthought. And because we have a uniquely broad set of competencies falling under one P&L, we're not biased. We can deliver through all channels, and so all of them are in the mix at the initial stages of campaign development.

More on Open Comms Planning? Talk to Lisa Killbourn on 01598 760700