Brand Strategy

Lisa Killbourn joined Bray Leino at the beginning of 2007 as Group Strategic Director and leads a team responsible for brand and communications strategy planning. Lisa has spent twenty-two years in advertising working on clients as diverse as H J Heinz, The Electricity Council, Digital UK, National Savings, Masterfoods, Wrigley, Boots and Barclaycard. Previously she was Global Planning Director for Kellogg at J Walter Thompson.

The brand planning and specialist comms planning team at Bray Leino demonstrate that great strategic thinking and an accountable, ROI-focused approach are essential to effectiveness.

We use a combination of classic, proven strategic tools and innovative processes of our own, like Vision Days, to generate insightful thinking and a commercially astute approach to business challenges.

Our unique Open Comms Planning process puts a team of strategists together before the creative process starts, to assess the best time, place and means of connecting with the target audience. This produces an inspired and effective channel strategy that is the starting point for, rather than the afterthought to creative ideas.

More on Brand Strategy? Talk to Lisa Killbourn on 01598 760700