‘Strategic media relations' doesn't really do it justice. For us, PR is about being so brave and inventive, we create thunder around a brand.

So we broadcast cheese. Then we launch it into space. We set the F1 World Champion to racing around a shopping centre. We tell the country that cows have accents. We build Stonehenge out of fridges and get chocolate offsetting off the ground. Well, someone had to.

It's about who we know. So we create vodcasts for government agencies and podcasts for eco pioneers; update mummy bloggers and engage social networks; engineer roundtables and introduce influencers; host celebrity parties for major brands and present grand plans to the UK's biggest retailers.