Here, creatives work with carpenters and PR strategists partner technology experts, because integration achieves more. It's not a structure that we manufactured; it evolved that way, led by our Clients' needs and the changing media landscape. And we keep finding new ways to engage consumers, like destination marketing and digital retail solutions.

It's thinking like this that leads to big ideas (like Jenson Button racing round Bluewater Shopping Centre for Virgin Media). And it means that, whether the challenge has a single solution or many integrated ones, we start with a unique advantage: unlimited freedom to do what's best with every budget, for every brand.