Following a pitch last year, we’re excited to be working with UNITE, the country’s no. 1 provider of student accommodation.
UNITE provides quality student living for more than 42,000 students across 24 university cities from London to Glasgow, Edinburgh to Plymouth. We’ve taken on the twin challenges of maximising response from every element of their comms, as well as helping UNITE to build a strong, distinctive brand.
It’s keeping us busy. Effective targeting demands not only a huge range of different assets from 48 sheets to T-shirts, but also messaging individually tailored to different student audiences and the strengths of each location.
Which is why, for our pre- and post-Christmas campaigns alone, a grand total of 251 separate items of artwork were designed, written, dispatched and delivered.
But busy is how we like it, so we’re looking forward to helping our Client really drive their business forward in 2013.
Julie Ward, Head of Marketing, said:
“UNITE is a highly successful business with a diverse customer base in a range of cities with differing challenges. Bray Leino have worked with us to navigate through the complexity to develop and deliver a strong set of bespoke campaign materials that will really support our offer and help drive bookings for the 2013/14 academic year.”