Ever wanted to make the perfect slice of toast? Well, thanks to Dr Dom Lane* and Vogel’s (who officially make the best bread in the world), we can now reveal the science to creating flawless toast every time. more
tag /PR
Most recent items tagged 'PR'
/ Back/freederm
Big Bro is 5-alive
Come on, you didn’t seriously expect Big Brother to slope off quietly, did you? That’s right, the hugely popular (and sometimes controversial) show is back with a suitably loud bang after being given a new lease of life on Channel 5. It’s tipped to be the biggest ever, with a host of top names secured for the celeb launch and a massive amount of media interest in the rejuvenated format.
Even better, for the second year running, we’ve secured the valuable sponsorship rights for Freederm with, amongst many other things, a corking new competition on their Facebook page. more
/norwegianseafood
Cod put a smile upon our face
Hilsener fra Devon! We are delighted to say that from an initial pitch list of 14 agencies, we have won a two-year contract from the Norwegian Seafood Export Council (NSEC UK).
We will be helping to bring sustainable Norwegian seafood to the UK dinner table through an integrated trade and consumer campaign targeting food service, supermarkets and that most British of institutions – the fish and chip shop.
/propercornish
Crimp my style
We’re delighted to have been appointed to run the national campaign for Bodmin-based Proper Cornish, and champion its hand-crimped, authentic pasties. more
/peppa
That’ll do, pig
It’s not every day you get to work with living legends, so we were delighted to help Peppa and George launch their new Peppa Pig World recently at Paultons Family Theme Park in Hampshire. more
/us
Man up
Do you know the key lifestages to being a man? We believe there are four evolutionary phases in the development of the modern male consumer – mapped out in our new piece of thinking – Marketing from Mars. more
/census
Everyone. Everywhere.
It’s one of the biggest marketing communications challenges of the decade. The brief for the 2011 Census campaign – in a nutshell – is to reach every one of the 26 million households in England and Wales. more
/vogels
Toast the toast
Last night saw our work for Vogel’s up for not one, but two, separate awards. Up in Manchester we were delighted to accept the Fresh PR Integrated Communications award for the ‘Love Toast, Love Vogel’s’ campaign. Whilst in London the Vogel’s ToastTone app received a Merit for the MAA Best Creative Writing Award.
The campaign launched six months ago and we’ve used packaging, media, social networks, pop-up sampling, a new website and of course the Toast Tone app. We had loads of fun with a really interesting brief for a great client – what’s not to like?
/baubles
You’re awful(ly good) Murial
All 2450m2 of Murial (above) scooped silver for us last night at the Cream Awards. We couldn’t be happier for her, or for our clients MilkLink.


