Bray Leino has just launched a new campaign for Smokefree South West to give kids a vital voice in discouraging their parents from smoking where they play. more
Our new campaign for Smokefree South West has just launched – and it packs a punch. One third of all smokers (about 300,000 people) down here in the south west roll their own. We were challenged with exploding the popular myth that hand-rolled are ‘better’ for smokers than cigarettes, so we’ve worked up a website, TV, radio and outdoor campaign to do it. more
The Cream Awards recognise advertising and design excellence, as judged by our industry peers. So we’re incredibly proud to have added three shiny new gongs to the collection.
Our Plain Packs Protect campaign for Smokefree South West has scooped the Gold for Outdoor Campaign. Designed to raise support and awareness for the recent government consultation on whether the UK should adopt plain, standardised packaging on all tobacco products, the campaign also achieved 129,793 public submissions. more
The Office for National Statistics (ONS) published the first results from the 2011 Census last week. more
Last week the Chewing Gum Action Group (CGAG) unveiled their ‘Do your country proud – bin your gum’ campaign ahead of the Olympic and Diamond Jubilee celebrations.
Tobacco packaging is a burning issue. Research indicates that annually 340,000 children in the UK are tempted to try smoking and are more are likely to be lured by designed tobacco packs, rather than by plain packs.*
We were the lead agency working on the 2011 Census alongside the Office for National Statistics, collaborating with its partner agencies. Our work on the ‘Help Tomorrow Take Shape’ concept was integral in communicating the participation message to communities across 26 million households in England and Wales. In short: Everyone, Everywhere.
It’s one of the biggest marketing communications challenges of the decade. The brief for the 2011 Census campaign – in a nutshell – is to reach every one of the 26 million households in England and Wales. more