We worked with Sanofi Pasteur MSD to help them launch the world’s first vaccine against cervical cancer to the entire internal business.
Our challenge was to create an exceptional launch event to follow the campaign that won Patient Information Campaign of the Year.
The launch was to 350 Sanofi Pasteur MSD personnel at the London Metropole Hotel and a Gala Event at the Royal Albert Hall.
On day one, delegates were greeted by potent graphics highlighting the prevalence and consequences of HPV infection. In a twist, we redressed the entire venue overnight, to match the overall concept ‘Welcome to a Brand New Day’.
For the evening Gala Event, M People singer Heather Small performed with a choir of 50 girls, including a song written and recorded at Abbey Road studios specially for the occasion.