Tobacco packaging is a burning issue. Research indicates that annually 340,000 children in the UK are tempted to try smoking and are more are likely to be lured by designed tobacco packs, rather than by plain packs.*
more
tag /direct response
Most recent items tagged 'direct response'
/ Back/smokefree
Plain speaking
5Mar2012
share this:
/RNLI
To the rescue
30Sep2011
This summer, the RNLI gave us the challenge of redesigning, producing and delivering its fund-raising gift catalogue. By the numbers, it was a big task – 74 pages, some 600 separate shots including individual products, models and narrative still-life photographs.
We duly dispatched 1,348,436 copies to supporters, along with 980,222 16-page inserts. The client loved the photography plus the collaborative way we worked on the project, and we’re now putting the Christmas catalogue together…
share this:
/us
Go west young man
5Jan2011
We are deeply chuffed with the latest addition to our senior team – a new Managing Director for our direct response business.
Alistair Bryan joins us from Iris London, where he has been for four years and headed up the award-winning VW Commercial Vehicles account. His experience ranges across sectors like automotive, financial services, telecoms, retail, charity and gaming.
Alistair is originally from down here in the west country, and he is going to be based in the Bristol office. Alistair will be responsible for all the clients, business development and new business on the response side including Axa, The Royal Mint, Legal & General, Travelers Insurance, BAYV and Bibby.
share this:
tagged in: direct response, new hires
