We were the lead agency working on the 2011 Census alongside the Office for National Statistics, collaborating with its partner agencies. Our work on the ‘Help Tomorrow Take Shape’ concept was integral in communicating the participation message to communities across 26 million households in England and Wales. In short: Everyone, Everywhere.
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tag /digital
Most recent items tagged 'digital'
/ Back/census
Tomorrow’s world
/vogels
Like a horse and carriage
In the past we’ve worked with pioneering bread makers Vogel’s to create the concept of ToastTones, as well as conducting a National Toast Census and uncovering the formula for the perfect slice of toast.
Recently we’ve been working with them on our latest innovation – the Toast ‘n’ Tea-O-Tron 3000, an ingenious device which might just revolutionise the way you think about the marriage of bread to humble cuppa. You can see some of the ‘Tron in action at the top of this page. more
/us
Digital love
We’re delighted to welcome the Yucca e-commerce and digital team to the Bray Leino family this week. The acquisition of this Bristol-based agency will boost our digital team to 57 people, with specialists in strategy, user experience, information architecture, design, development, digital marketing, mobile, search marketing (SEO & PPC), affiliate and social media.
Yucca brings over £1million of business and an impressive and experienced team, along with some great clients including Clarks, Silverstone Circuits, Hoburne Holiday Parks, howies and Motability. Yucca will become Bray Leino Yucca and have already moved into their new digs in our Bristol office.
/wrigleys
Do you believe in fairies?
When did the tooth fairy last pay you a visit? We’ve just launched the Wrigley Extra Tooth Fairy campaign – so maybe we can help. more
/freederm
I have confidence the world can all be mine
We’ve been working with Freederm for the last few months on their Free Your Future campaign, which came to an end in August. It’s been a really interesting project for us.
Run with brand partners MTV, NME, BigTop40 and LOOK Magazine, it offers Freederm’s youth audience the chance to win some great experiences working for some very desirable brand names, and there are plenty of cross-promotional opportunities for all the partners involved, on TV, radio and online.
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/freederm
Big Bro is 5-alive
Come on, you didn’t seriously expect Big Brother to slope off quietly, did you? That’s right, the hugely popular (and sometimes controversial) show is back with a suitably loud bang after being given a new lease of life on Channel 5. It’s tipped to be the biggest ever, with a host of top names secured for the celeb launch and a massive amount of media interest in the rejuvenated format.
Even better, for the second year running, we’ve secured the valuable sponsorship rights for Freederm with, amongst many other things, a corking new competition on their Facebook page. more
/castrol
Ring of truth
Over the past 3 months, some 30,000 people have eyeballed the pan-European website we created for Castrol’s most advanced oil, Castrol EDGE.
The prize at stake in the promotion, which built on Castrol’s partnership with BMW, was the chance to drive an M3 around the notorious Nurburgring circuit.
The campaign was inspired by the famous track graffiti, and embraced consumer and trade advertising, the site itself (also translated into nine languages) and two inspiring pieces of film (one is playing at the top of our plinth).
/us
Lean, green and mean
Last weekend saw one of our digital team drive off to Mongolia in an entirely unsuitable car. On purpose.
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/freederm
Teenage dreams so hard to beat
We’ve been working with the skincare experts Freederm for the last few years as the brand has gone from a standing start to #1 in a crowded market. Up until now we’ve been helping Freederm talk mainly about their leading Gel product. So we’re really pleased to be introducing their wider skincare range in this new TV campaign.
/symantec
There be monsters
There’s some scary stuff out there on the internet. Which is why Symantec, makers of Norton 360, commissioned Bray Leino to make the internet seem a little less of a scary place. Our answer was to produce a set of seven video guides (one of which is above) which simply and calmly explain some of the common internet threats, like Phishing and Viruses. The videos also help you understand what you can do to avoid falling for them.


