Bray Leino has just launched a new campaign for Smokefree South West to give kids a vital voice in discouraging their parents from smoking where they play.
The ‘Smokefree Park’ initiative follows a survey that showed 57% of people considered smoking a problem in their local play park.
The ‘Better Places to Play’ Brand establishes a voluntary ban to treat play areas as smokefree zones, not only saving children from the immediate exposure of second-hand cigarette smoke but also from the long-term influence of seeing smoking as normal.
The attention grabbing campaign uses the language of children to cleverly avoid the counter productive and lecturing tone often associated with public health campaigns and features simple, emotive messages on signage and bench stickers to hit a nerve amongst parents.
The campaign is currently being trialed in 3 parks, in partnership with Sedgemoor PCT, and a toolkit has been developed with the aim of having the voluntary ban adopted by other Local Authorities in the South West.