For the campaign we have created an idyllic English village called Morning, where the pyjama-clad residents take the business of breakfast extremely seriously.

The campaign includes television and radio commercials, new packaging and new livery across Danepak’s truck fleet. We also created a Morning website for people to explore.

Rob Stroud, Danepak Brand Controller said: “We have been talking to our consumers to understand what they really want from Danepak, and through our new campaign and packaging we believe we can deliver  on their expectations, enhancing their experience of our brand both in-store and at home”.

You can see the TV ad above, and feel free to have a look around our online Morning too.

The team were delighted to be tasked with creating the designer’s first retail concession in Oxford Street’s House of Fraser as well as the design and fit-out the new Lulu Guinness store in London’s famous Burlington Arcade, which opened its doors late last year.

Our brief for the Burlington Arcade was to create a bespoke ‘jewel box’, scaled to fit the space precisely. Using hand-applied silver leaf on the walls, Lulu’s iconic graffiti wallpaper and splashes of the luscious red which adorns her famous Lips Clutch bag, the team created a beautiful showcase for the brand.

Lulu Guinness CEO, Martin Mason said: “The design and concepts worked on by the team at Bray Leino matched the aspirations of Lulu Guinness and we are pleased that the execution of the works are complementary to the elegance of the Arcade.”

The campaign’s objective is to change the behaviour of people who drop gum by making them realise that dropping gum is littering and they could be fined if caught.

The 2011 creative was an optimised version of the very successful 2010 campaign which used a bright illustrative style to gain cut-through on the street.

Twelve local authorities took part in the campaign across England, Wales and Scotland with both an English and dual-language version of the creative running across 6 sheets, 48 sheets, lamppost banners, phone kiosks and digital formats to name a few!

Unsurprisingly, with 84% of people surveyed saying it made them think about the effects of dropping gum, we achieved a 56% reduction in gum litter – up 6% from last year.

Look out for the new CGAG campaign running in March 2012.

We have been working in partnership with RWE’s internal PR and offshore development teams to support a comprehensive consultation programme for the Atlantic Array Offshore Wind Farm, planned for the outer Bristol Channel, just off the coast of North Devon and South Wales.

Engaging with local communities, the consultation process provides interested parties, local residents and businesses with an opportunity to review RWE NRL’s proposed project plans, and find out more about wind energy and potential employment opportunities. Responses and feedback received during the consultation will help shape the company’s final report which forms part of the planning application.

To maximise uptake of the consultation opportunities, the Bray Leino PR team helped to promote the consultation across print, radio and television. We also delivered marketing support with a range of collateral and media planning services as well as overseeing the translation services for Welsh audiences and advising on material for a series of public exhibitions.

The planning application for the Atlantic Array Offshore Wind Farm Project is scheduled to be submitted to the Infrastructure Planning Commission (IPC) in July 2012 and Bray Leino will be working closely with RWE NRL in the delivery of the consultation programme up until the submission date.

If constructed, the Atlantic Array Offshore Wind Farm has the opportunity to help the UK meet its targets for renewable energy, reduce the impact of climate change and decrease the UK’s current reliance on expensive fossil fuels. For more information on Bray Leino’s work in the renewables sector, you can speak to Kelly Pepworth on 0117 973 1173.

Digital Operations Manager Al Aiken and Senior Account Manager Sharon Bristow (both based in our Filleigh office) are part of the Devon-based Military Wives Choir that will hopefully be racing up the charts in the next few weeks. All proceeds from their single ‘Wherever you are’ going to support SSAFA Forces Help and Royal British Legion. Follow the choir on Twitter and Facebook - and find where to buy the single* – and say hello from us.

*utterly shameless plug

As Superdry’s popularity spreads across the world so has their account at Events, which has seen tremendous growth over the last few years. Superdry is now in its sixth year of working with us, and the clothing giant has now entrusted the Events team with working on other ventures such as the recent office mural and other retail-based projects.

The dedicated Superdry team currently works on delivering unique, bespoke designs for freestanding units for retails outlets and concessions. As well as the subsequent manufacture and complexed logistics schedule that accompanies delivery.

No mean feat when each item is custom-made and produced to a very distinctive specification in line with Superdry’s unique fusion of Japanese-inspired-design-meets-vintage-Americana. This is all in addition to our traditional role of designing, manufacturing, delivering & installing Superdry’s mammoth exhibition stands for its extensive international schedule. Safe to say, there is never a quiet moment for the team.

Featuring the ingenious purple origami concept, the agency delivered a campaign across TV advertising, outdoor, experiential, digital, ambient and editorial channels, with specialised versions tailored to speak directly to young people and hard-to-reach communities.

Using postal channels as the sole delivery method and an online completion option for the first time meant the 2011 Census was a very different proposition from its 2001 predecessor. There were also the added considerations of enhanced media fragmentation over the last decade, increased personal mobility and migration, a sense of public mistrust over data security and a recorded rise in general apathy.

While there’s no doubt that the 2011 Census presented many challenges, the ‘Help Tomorrow Take Shape’ campaign has played a major role in the census success so far.

The first release of census population estimates is scheduled for July 2012 but Glen Watson, 2011 Census Director, has already given a positive headline message: “I am confident that we have achieved a response rate of 94 per cent nationally and over 80 per cent in every local authority.”

“Across London, the estimated response rate in most London boroughs is between 5 and 15 percentage points better than in 2001, and across the capital as a whole I am also confident we have reached a response rate of over 90 per cent.”

This year, our very own Val Reynolds and Jayne West joined them at Beale Park, Reading. The mission: help clear an overgrown area along the Thames to encourage wildlife back to the area.

The team spent the day removing weeds, shrubs, branches – and even some rather large trees. This was well rewarded back at Timberland’s nearby offices, where a hearty meal was served to everyone who pitched in.

We went through an intensive strategic planning and research process to reach a compelling positioning – the child friendly headlice treatment – before creating an integrated campaign idea featuring kids hanging upside down. This was then executed across TV, press, packaging, instore and trade materials.

Caroline Wheeler, Thornton & Ross marketing manager, said: “Taking this project from scratch allowed the Bray Leino team to develop a very creative and campaignable idea which could be applied across our marketing communications in support of our plans to turn the market on its head.”

*clothes models’ own