ACR

The Rum Experience Zone at Vinopolis, London

Not just a stand, but the installation of a consumer experience: our challenge for the West Indies Rum and Spirits Association.

To educate and excite visitors and bring the essence of West Indian rum to Vinopolis, we used the 1000 sqm space to create a bar and event space.

The key to success was to make it a sensory experience. Visitors could watch the running waterfall, hear the sounds of the Caribbean, smell the evocative aromas of rum throughout the aging process and touch a sea of sugar cane.