Superdry

3,500 visitors a day

Bread and Butter, Barcelona

It took a full 250sqm of stand to do justice to Superdry's launch of its most substantial collection ever at Bread and Butter. Inspired by Superdry's vintage Americana and Japanese themes, we created a showstopper that brought Superdry's identity to life. Massive steel RSJs towering above the stand recreated the raw industrial feel of Superdry stores and drew the crowds: more than 3,500 a day.