Diageo

The most talked-about stand at Cannes

Tax Free World Association, Cannes

A 185sqm showcase of best practices for a retail environment. Our stand incorporated a private VIP meeting area/Education Zone and a striking fluorescent circular bar with 360° degree LCD featuring Diageo's premier brands.

Throughout the show, Diageo Mixologists conjured up cocktails and drinks using Diageo products. A stand that embraced the company's ethos of celebrating life, every day, everywhere.