Gardasil Launch

Two day launch of the Guardasil cervical cancer vaccination to the whole of the European sales force.

The event began at the conference hotel, themed using massive banner messaging and set design staging. The main evening launch event at the Royal Albert Hall boasted a choir of 50 girls and a specially commissioned song, jointly performed by Heather Small. Overnight, the conference hotel was completely re-dressed, all of the delegates were amazed and the 'Brand New Day' product messaging was driven home to maximum effect.