We recently teamed up with the good people at Danepak to create their new Mornings Made Better campaign, which celebrates all things breakfast. We’re rather excited by it.

For the campaign we have created an idyllic English village called Morning, where the pyjama-clad residents take the business of breakfast extremely seriously.

The campaign includes television and radio commercials, new packaging and new livery across Danepak’s truck fleet. We also created a Morning website for people to explore.

Rob Stroud, Danepak Brand Controller said: “We have been talking to our consumers to understand what they really want from Danepak, and through our new campaign and packaging we believe we can deliver  on their expectations, enhancing their experience of our brand both in-store and at home”.

You can see the TV ad above, and feel free to have a look around our online Morning too.