11 March 2009

As people everywhere tighten their belts to cope with the economic downturn, the South West's large food and drink industry is no doubt asking how best to ensure its provenders continue to find their way into people's shopping baskets.

With more food and drink companies based in the South West than any other part of the UK, it is imperative they communicate the quality and benefits of their products as strongly as possible.

One of the givens for recession survival for any food and drink company is to understand the target consumer more thoroughly than ever before. That is the belief of Dom Lane, associate director of food and drink at Bristol-based Bray Leino PR, and one which he will be sharing in detail at a major food and drink industry conference being run by The Chartered Institute of Marketing in Cornwall on Thursday 2 April.