29 March 2010

Fending off some stiff competition at the OTC Marketing Awards, Dendron and Bray Leino are delighted to announce they have won the award for Best OTC Consumer Advertising on the Internet for their ‘It’s a smooth thing’ online advert for Dentyl pH mouthwash.

The intriguing Dentyl advertising initiative invited consumers to share their smoothest chat-up lines online in order to win a 'Flip' video camera - the advertising appeared on a number of social networking sites including Facebook, Elle online, bebo, YouTube and the Guardian online.

Featuring the slogan “it's a smooth thing” – already well known from the nationwide television campaign – the competition was entered by over 5,500 people who chose to leave their details. Some of inventive entries included:

• Can I borrow your phone? You seem to be lacking my number.
• Have you got a map 'cos I'm lost in your eyes.
• God was showing off when he made you.
• Do you believe in love at first sight? Or shall I walk by again?
• Your eyes are the same colour as my Porsche.

The creative team behind the initiative were commended by the judges for achieving a lot on a small budget and for tapping into the mindset of social-networking and lifestyle website users.

Tim Mabin, Digital Creative Team Leader of Bray Leino said: "We're delighted to have won, especially as we had to get really innovative to maximise the budget. The team particularly enjoyed reading some of the more inventive chat-up lines that were sent in!"

Some of the best – and worst – chat up lines from the Dentyl pH competition:

• Can I borrow your phone? You seem to be lacking my number.
• Is your Dad Jesus because you are totally blessed.
• Here's a bandage for your broken wing, because you've obviously fallen from heaven.
• If I said you had a beautiful body, would you hold it against me?
• Was that an earthquake? 'Cos you just rocked my world!
• Have you got a map 'cos I'm lost in your eyes.
• God was showing off when he made you.
• Do you believe in love at first sight? Or shall I walk by again?
• Your eyes are the same colour as my porche.
• Someone get me a fire extinguisher, 'cos baby you're HOT!
• Do you wanna dance? Do one then so I can talk to your mate.
• Roses are red, violets are blue, but baby, no-one's as sweet as you!
• Bring your bikini you'll need it on my yacht.
• You're ugly but you intrigue me!
• You remind me of a compass; I'd be lost without you.
• Everyone makes mistakes, can I be one of yours? (winner)
• You must be a broom, 'cos you've swept me off my feet!
• Hey do you like science? Because we have some chemistry!
• I bet you like cheese... because you're a cracker!
• Do you work in a bank? Because you've got my interest!
• Sorry but I swear I've seen you before, was it on the cover of Playboy?
• I may not be the best looking guy in the world but I'm the only one talking to you!
• When you smile its like the sun coming out from behind the clouds; its so beautiful and radiant.
• If I told you you had a beautiful body would you hold it against me?
• Is your dad a hunter? Because you're a fox!