Oranges are not the only fruit for Bray Leino

03 May 2007

Having swept the boards at the regional level, Bray Leino has gone onto win seven national accolades at the prestigious Fresh Awards Grand Prix in Manchester, which recognise creative ingenuity and innovation in agencies across the country.

The team received particular praise fro its Spanish Oranges "Loaded with Juice" and Spanish Clementines "Nature's Sweets" campaigns on behalf of Foods of Spain, which received four Gold, one Silver and two Bronze awards. The agency also received nominations for the work it delivered for WRAP (The Waste & Resources Action Programme) and sustainable transport charity, Sustrans.

The Spanish Oranges campaign included ‘Truck', the depiction of a single orange causing a pick-up truck to become unnaturally lopsided. The ad was dramatically shot on location in southern Spain and appeared across women's lifestyle publications and major supermarket magazines.

Richard Kramer, Bray Leino's creative director, said: "The campaign for Foods from Spain was a simple, single-minded idea, exquisitely executed. We took a straightforward insight - the juicier the fruit, the heavier it would be - and it turned out to be a compelling piece of visual communication.

"To be recognised by our peers for such creative excellence is hugely rewarding. And testament to the tenacity, ambition and of course talent, of the guys here."

As a result of its awards success, the agency has been commissioned by the organisers of Fresh to develop an advertising campaign to promote the 2008 Fresh Awards.