01 January 2010

Dentists - the word alone can induce panic in grown men; but those days are numbered. We've been working on a new brand proposition for Oasis Dental Care who have more than 1.5 million patients in over 170 practices throughout England and Wales. Oasis are one of the leading providers of NHS and private dental care in the UK, and they're getting bigger all the time, with a further 15 practices opening soon in Northern Ireland.

The ‘Relax' brand proposition was developed by working with insight generated from a series of research groups and omnibus studies as well as the guys and girls from Oasis Dental Care to ensure the best experience for all their patients.

In addition, we've worked with our events team to produce an interior design style guide, to help every Oasis practice stay on brand when the new identity is rolled out across the whole group. In fact, Events will be going into 2010 managing a programme of Brand Implementation across a number of practices. 

Grahame Cox, Oasis Dental Care marketing director said we were ‘...an ideal partner in this project to build the UK's first dental care brand'. Now that's something to smile about!