New Bazuka Karate ad kicks its way to the top
18 June 2007
Bray Leino's new ‘Karate Kids' TV commercial for Bazuka has stormed into 7th spot in Marketing magazine's weekly advertising recall table, Adwatch.
Bazuka, the leading verruca and wart treatment, gained spectacular 43% recall in the May 18-21 survey, ahead of major brands such as Smirnoff, Colgate, Natwest and Nike.
A great performance by the two high kicking karate kids helped ensure recognition of the 30-second ad. And, with Bazuka sales on the up, it's clear that the work was as persuasive as it was memorable.
Bazuka Gel has been the number-one-selling verruca treatment for more than 10 years. The new commercial positions Bazuka as the best treatment for warts as well, providing an effective treatment without freezing.