01 September 2008

To promote Orbit Complete's commitment to dental health to its professional 25 to 36 year-old target audience, Bray Leino created content for a dedicated ‘hub' on AOL's Lifestyle pages.

Named ‘The Orbit Complete Mouth Makeover', the hub is replete with interactive features to get people thinking about the state of their mouths. These include a Dental Calculator, which gives users the chance to gauge the physical age of their teeth; an Interactive Mouth, which takes users on a journey through the ten signs of bad oral health; a Celebrity Lifestyle Quiz; and a competition giving entrants the chance to win an all expenses paid trip to Hollywood.

A suite of online flash ads accompanied the launch, driving traffic to the site.