30 April 2008

Committed to ensuring the maximum levels of wellbeing in every pint of milk for us, for the environment and for the cows - Britain's organic dairy farmers have taken up the ancient practice of Tai Chi (with a little help from Bray Leino).

The Federation of Organic Milk Groups (FOMG), funded by the Milk Development Council, brought Bray Leino on board to deliver a public relations and online campaign to encourage shoppers to choose organic milk.

The campaign, Love-OM, celebrates the wellbeing associated with organic milk and aims to drive sales by highlighting the benefits to consumers. Activity kicked off with OM Tai Chi which saw welly-clad dairymen and women, tanker drivers and herdsmen from across the nation striking Tai Chi poses in order to bring an additional spiritual uplift to their cows, fields and farmyards.